Digital Marketing Coordinator

CJ Patel (Pacific) Pte Ltd·Suva

Marketing & Media·Full time

Salary not disclosed·Posted 8 days ago

Closing soon

About the company

CJ Patel (Pacific) Limited is one of Fiji's largest distributors of locally manufactured and international Fast Moving Consumer Goods (FMCG). It operates an extensive distribution network with major supermarkets, food service outlets and down-the-line retailers, with its main warehouse in Wailekutu, Lami, supported by branches in Lautoka and Labasa and regional markets including New Zealand, East Timor, Vanuatu, Kiribati, Tonga, Samoa and Papua New Guinea.

About the role

The Digital Marketing Coordinator is responsible for coordinating and executing digital marketing activities across the company's portfolio of FMCG brands and products. This includes supporting digital campaigns, social media activity, content creation, consumer engagement, brand promotions and online visibility to build brand awareness, support product launches and contribute to sales and market growth. The role works closely with the Sales, Marketing, Brand and Trade Marketing teams to ensure digital activities align with brand strategies, promotional calendars, supplier or principal requirements and commercial objectives. It reports to the Group Marketing Manager, CJ Patel (Pacific) Pte Limited, Lami.

Key responsibilities

• Develop and implement digital marketing plans and campaigns supporting brand awareness, product launches, seasonal promotions and trade activities.
• Maintain the digital marketing calendar aligned with the overall marketing, promotional and sales calendar, coordinating timelines, approvals and post-campaign reporting.
• Support Brand Managers and Sales/Trade Marketing teams with digital communication for retail promotions, activations, sampling campaigns and new product launches.
• Manage the company's and assigned brands' presence across social media platforms including Facebook, Instagram, LinkedIn and TikTok, including content calendars and scheduling.
• Develop digital content such as social media posts, promotional graphics, short-form videos and campaign materials, and prepare creative briefs for designers, agencies and other providers.
• Ensure digital communications comply with approved brand guidelines, company standards and confidentiality requirements before publication.
• Monitor and analyse digital channel and campaign performance against KPIs, and prepare monthly performance reports for management.
• Analyse and manage risk, make informed decisions using data and information, and promote the value of the organisation's products and services to internal and external customers.